Many meeting planners and conference coordinators understand the “want” for photography at their conferences. The NEED, however, typically lies within the Marketing and/or Communications department of the company or association. Few things generate more interest in future events than being able to virtually experience what they missed at past events. This is where quality conference photography becomes a great investment. Marketing brochures, whether print or electronic, conference websites, social media sites, and promotional videos are all enhanced by great photos. Images depicting attendees engaged in genuine, valuable networking, exhibitors connecting with potential clients face to face where they can be most effective, educators in breakout and keynote sessions teaching rooms filled with interested students, and CROWDS of eager participants taking part in every facet of your convention.
Being able to view images almost real-time, either on social media sites, or in daily slideshows or newsletters help encourage and maintain the energy and enthusiasm of the event and draw new walk-up attendance. Photos captured specifically to show how much interest and value is recognized by current attendees enhance the perception of what value non-attendees are missing out on. Your aim is to produce the best product available to your association member base, and there is no better way to convey this quality than through photos that depict the event as you envision it. Affordable convention photography is one of the only event expenses which offer an immediate as well as future return. Food gets eaten, entertainment gets forgotten, signs get recycled or thrown away…but your event images stay with you for years.